An important decision Choosing the logo's color, shape and size is represents the company's name for future years. It is a vital and irreplaceable component in the success of a corporation. A logo can be modified in any way to reflect the current status of a corporation Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed or associated with certain emotions that the designer wants to convey to the audience. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods or exercise programs. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.